The food and beverage industry is one of the most competitive business sectors. According to a report, experts valued the food and beverage total revenue at NZD$71.7 billion in 2019 and projected to grow in the following years. This figure proves this business field’s profitability – but only if you strategically plan and execute how to display your products. After all, how you present your products can make or break a sale.
That said, business owners must devote extra effort to showcasing their food and drinks to customers in an attractive way, prompting their curiosity and encouraging them to purchase the item. Though product quality, excellent customer service, and cost-efficient prices are crucial elements to success, your in-store product display is also a significant factor but often overlooked. How customers perceive your merchandise plays a massive role in their buying decision and loyalty.
To attract more customers and boost sales, use the following tips to optimise your food and drink displays.
- Arrange your best-selling items at eye level
Did you know that arranging products at eye level receives much attention? Showcasing your top-selling items in this prime spot will instantly captivate shoppers and entice them to purchase, leading to increased engagement and sales. Popular merchandise means more people are interested in it, which can generate sales.
However, you can’t just fill your shelves with items and expect sales to soar. It’s best to arrange your merchandise in an organised manner. That means categorising food items according to type, brand, and size. Displaying your best-selling items in the most visible area can instantly spark customers’ interest. This can also make customers’ shopping experience more straightforward and enjoyable.
- Set up an attractive backdrop
Emphasising the presentation of your food and drink products is the key to a successful in-store display. Add an attractive backdrop that complements your merchandise to achieve an inviting atmosphere. Place your items against a plain white or light-coloured wall to make them stand out more. You can experiment with different colours and textures, such as wood panelling, patterned backdrops, colourful props, or free-standing elements.
Add some lighting to your displays as well. This approach will highlight specific items you want customers to pay attention to and create an atmosphere of excitement and enthusiasm. You can use a combination of warm and cold lights, depending on the tone you wish to set. Ask us about the various types of lighting for different products.
- Use shelf talkers
Sharing the features behind your product is essential to drawing in potential customers. Shelf talkers, or shelf labels or tags, are typically used in supermarkets and convenience stores. These can contain product details, promotional messages, descriptions, prices, and other information.
This tactic helps customers identify quality and value, influencing them to purchase. You can find an electronic shelf label system that provides easy access to pricing updates and other relevant information. As the world embraces digitisation and steps up its marketing strategy, an innovative shelf-label system is an excellent investment to optimise your in-store product displays.
- Consider pricing strategies
Customers are always on the lookout for offers and discounts. Consider offering bundled products with a single price tag instead of displaying individual items. You can also add pricing incentives to drive customers’ interest and entice them to buy in bulk. Use point-of-sale messages like buy one get one (BOGO) deals, discounts on specific products, or seasonal limited-time offers to motivate customers to explore more products.
It’s best to place promotional signs near your entrance or around the items you’re promoting to make an impactful statement. This pricing strategy will help create a sense of urgency and encourage customers to buy now. After all, it’s natural for people to think that they’re missing out on a great deal if they don’t act quickly.
- Select the right location
How and where you place your products is as important as their design and presentation. Choose a spot in the store that gets the most traffic, like near the entrance or checkout counter. This will help you showcase your merch and maximise their visibility. You can also use aisle endcaps to display items and let customers compare them with other brands or products.
Inter-Fridge recommends our food service display cabinets
Combining all the tips mentioned above in one package wouldn’t be enough without storage and display cabinets. But don’t fret. Inter-Fridge has you covered. Our high-quality, cost-efficient, energy-saving, and convenient food service display cabinets come in different sizes and configurations, ideal for cafes, restaurants, takeaways, and retail outlets.
Our space-saving food and drink equipment is excellent for keeping your products fresh and safe while maintaining the standard temperature for maximum shelf life. If you’re looking for a more modern, eye-catching, and durable material, we offer custom-designed solutions that match the look and feel of your premises. These options allow you to create a unique, bespoke food display cabinet to attract customers and increase sales.
Let us showcase your products the right way and help you grow your business. Get in touch with Inter-Fridge today! You’ll be glad you did.