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Inter-Fridge joins the CoSell team

Many of you would have heard the news that Jonny and I have recently joined the CoSell Commercial Refrigeration team in Auckland.

Both Inter-Fridge and CoSell have been operating in the same areas of the market for a number of years now with myself at the helm of Inter-Fridge and Daniel Sadler, as the Director at CoSell. We have always had a strong working relationship with CoSell being the importer for some of our cabinet range and providing engineering services on our larger install projects. Given this existing partnership it made good sense to investigate ways we could work together to extend our range and buying power to provide better pricing and services to our customers.

Over the past couple of months we have been slowly incorporating our Inter-Fridge work into the CoSell business and have now made the final move into their new location in Leonard Road, Mt Wellington. This new centralised location and adoption of the CoSell brand signifies the completion of the transition from Inter-Fridge to CoSell. All of the Inter-Fridge communication channels are still running (emails, website and mobile) so you can still get hold of us, and I’ll be staying in the business long term for anything you need.

Jonny Watson had been supporting me while Kevan was away and continues in the warehouse operations at the new CoSell site.

Kevan was a foundation member of Inter-Fridge since 2015 and has decided to take on a lighter role in a different industry sector.

Dave Bateman – who was another foundation team member, and our Technical Sales Manager has decided that after spending numerous years on the road it was time to take on a part time role closer to home.

The support from both Dave and Kevan had a massive impact on the success of Inter-Fridge and they will be greatly missed.

For now, the Inter-Fridge brand continues as usual and we will still be offering our range of equipment and brands while we transition our customers over to our new CoSell emails. We are already seeing great benefits from being able to access and offer the extended range of products that CoSell provides.

This is quite an exciting time for myself and I would like to thank Daniel for his continued support. I can continue to do what I love – provide the best solutions for our customers, while being part of a much larger team and network. The entire team at CoSell have been welcoming and many thanks to Daniel, Peter Boyce, Glen Moody, Simon Smith and the wider team, for allowing Johnny and I to settle into our new roles easily.

You can contact me at CoSell’s new premises – 85-89 Leonard Road, Mount Wellington. Email: [email protected] or on the same number 027 606 2222.

Jonny is available on [email protected] (parts and logistics) – 027 202 0985.

I would like to thank our valued customers past and present for your custom and hope to be able to continue working with you in the future.

Best Regards,


James and Daniel with CoSell logo in background.